Etisalat eClub Mobile App

eClub combines personalized workouts, training plans, nutrition, and community support to help users achieve their fitness goals.

Etisalat eClub Mobile App

Fitness that's easy to start and keep

Create a simple, engaging mobile experience that makes it easy for users to discover relevant fitness content, start workouts, follow training programs, and maintain long-term engagement.

Product engagement and customer success

I was in charge of overseeing the design aspects and collaborating closely with the development team to create an excellent user experience and interface, ensuring the implementation of the client’s standards and guidelines.

How it was made

3 practices

Strategy

  • Problem Statement
  • Empathy Mapping
  • Define Objectives
3 practices

Discovery

  • User Research
  • Competitive Analysis
  • Market Research
3 practices

Ideation

  • User Journey
  • Wireframing
  • Prototyping
3 practices

Design

  • UX Design
  • UI Design
  • Interaction Design
3 practices

Testing and Learning

  • Usability Testing
  • UserTesting Platform
  • Feature Testing
3 practices

Development

  • React JavaScript Library
  • Android Material Design
  • iOS human interface guidelines

Tools and Technologies

  • Figma
  • Adobe Creative Cloud
  • Apple Human Interface Guidelines
  • Android

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Your fitness journey in one app

Available for smart phones, the app brings fitness content and personalized experiences together in one simple digital journey.

A streamlined mobile experience that connects fitness content, personalization, and engagement helping users move from discovering a workout to taking action.

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