Abdullah Aqrabawi
Specialist in Digital Experience Design

I help organizations turn complex challenges into digital products people actually use. From enterprise platforms and mobile apps to AI-powered dashboards, I lead the strategy and experience design behind them. Explore the projects to see the work.

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I design and lead digital products that turn complex business challenges into simple, meaningful, and scalable experiences. With 18+ years of experience across digital product design and management, customer experience, UX/UI, product management, and digital transformation, I have worked with technology leaders, government organizations, financial institutions, engineering companies, and startups across complex digital initiatives. My work connects business strategy, technology, user needs, and product experience to create digital solutions that deliver measurable value.

Selected Work

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My Skills

Professional Digital Experience Lead, Specialist in

Design Leadership

I build and lead design teams that deliver, covering Product Design Lead Design Team Leadership Design Systems Building and Management Design Vision & Direction Design Roadmap Ownership Design Quality Control Design Governance Design Operations (DesignOps) Mentoring & Capability Team Building Resource & Capacity Planning Cross-Functional Leadership Stakeholder Management Executive Communication, so every team works toward one vision, design quality holds from the first idea to release, and decision-makers always know where the work stands.

Digital Strategy

I shape the strategy behind digital products, from the first research to the final screen, through CX And UX Strategy Product Strategy Product Discovery Service Design SaaS Enterprise Solution Design Mobile App Solutions Information Architecture User Research Usability Testing Customer Journey Mapping Interaction Design Wireframing & Prototyping High-Fidelity Design UX Validation A/B Testing Accessibility (WCAG 2.0 AA) AI Enterprise UX B2B and B2C SaaS UX, turning business goals and user needs into clear experiences that are tested with real people before they are built.

Product & Delivery Lead

I take products from idea to launch and keep delivery on track, including Product lifecycle leadership requirements and PRD/BRD/RFP Review Backlog Prioritization Agile & Scrum PMP® Frameworks Service and product KPI measures definition and tracking MVP Strategy Go-To-Market (GTM) Digital Transformation portfolio, program, and vendor governance PMO Collaboration managing stakeholders' requirements, so every release meets its goals, its timeline and the needs of the people who depend on it.

AI Agentic/Data-Driven Design

I design products where AI and data do the heavy lifting and people stay in control, with experience in AI Agentic Design AI-first design concept AI-powered digital design AI/ML Product Experience Design designing and building AI Products and Services predictive and analytics dashboard design Data Visualization Design AI-assisted design workflows Human-Centered Design for Complex Data Systems, making complex data clear, useful and easy to act on.

Work Experiences

3/2025 – Until PresentDirect Hire

Dar Al-Handasah (PARA OS/DSS)Dubai – United Arab Emirates (On Site)

Senior Digital Experience Lead
10/2024 – 3/2025Direct Hire

CBiS Innovation Services – CBQDoha – Qatar (On Site)

Digital Experience Lead
01/2022 – 06/2024Direct Hire

AiFlux – JV – Lamprell and G42Abu Dhabi – United Arab Emirates (Hybrid)

Head of Digital CX UX UI | Product Management | B2B Marketing
10/2021 – 01/2022Outsourcing Contract by Okool

FAB – First Abu Dhabi BankAbu Dhabi – United Arab Emirates (Hybrid)

UX UI Product Lead | Product Owner
01/2020 – 10/2021Outsourcing Contract by Exceed Gulf

ADNOC Group (Gas Processing)Abu Dhabi – United Arab Emirates (Hybrid)

UX UI Product Design | Project Management PMO | Communication Specialist
01/2015 – 01/2020Direct Hire

Dubai MunicipalityDubai – United Arab Emirates (On Site)

UX UI Specialist | Accessibility Specialist | Product Management PMO
01/2011 – 01/2015Direct Hire / Outsourcing

Reach GroupDubai – United Arab Emirates (On Site)

Senior UX UI Designer | Web Analyst
01/2010 – 01/2011Outsourcing Contract by GSS America

Arab BankDubai – United Arab Emirates (Remote)

Senior UX UI Designer | Project Management
09/2008 – 01/2010Outsourcing Contract by Reach Group

GSS America (GSS InfoTech)Dubai – United Arab Emirates (Remote)

Senior Website Designer | Business Analyst
06/2007 – 09/2008Direct Hire

Yadonia GroupAmman – Jordan (On Site)

Designers Team Leader | Website / Graphic Designer
10/2005 – 03/2007Outsourcing Contract by eArts

E-Art Consulting (Alkhaleej Group)Amman – Jordan (On Site)

Graphic / Multimedia Designer

Years of Experience: 18+
Success Projects: 200+
Work Entities: 30+

With whom I worked and built my experience

Reviews and Recommendations

I believe in continuous improvement. Thanks for your interaction with me in the past, I appreciate your sharing a review and recommendation. This feedback gives me the power to identify areas for growth and ensures I always bring my best self to the table.

05recommendations

I had the pleasure of working closely with Abdullah Aqrabawi during our time as colleagues at AiFlux Limited. As a CX/UX/UI designer, Abdullah’s creativity and dedication were evident in every project we collaborated on. Despite demanding workloads, Abdullah remained a supportive team member, always ready to lend a hand and share insightful ideas.

Rodrigo CastroDirector Technical Project Manager · (TII) Technology Innovation Institute

Abdullah is a talented, imaginative, and hard-working designer. We worked together for many years toward shared projects at Dubai Municipality, and I was particularly impressed by the quality and speed of Abdullah’s work, as well as his willingness to take ownership of deliverables.

Mustafa TakaBusiness Intelligence & Data Analyst · Dubai Municipality

It was a pleasure working with Abdullah in FAB during 2022. He is talented by nature and always adding values to product design for all business portfolios he was leading. Abdullah is a great asset to any company.

Ahmed JarrarHead of Digital & International Services · First Abu Dhabi Bank (FAB)

Brother Abdullah Aqrabawi, we have worked, participated, and contributed together as co-workers for several years in the Dubai Municipality. Abdullah is one of the distinguished people who masters all graphic design skills out of an intense passion for excellence and in-depth vision. If it were not for his pivotal role, we would not have been able to deliver our marketing messages for the municipality’s projects.

Khalid IdrisSenior consultant for digital transformation and smart solutions · Freelancer (Trainer and Consultant)

Abdullah was a great asset to our institution. During the time we worked together his superior talent, skill, and work ethic combination elevated him above and beyond.